With spring finally here, I’m so excited to shed off the bulky coats and jackets from the winter. Which means it is now time to fish into the depths of my closet for clothes better suited for the warmer temperatures coming our way. It’s also a grrrreat excuse for some spring shopping (do some spring cleaning to get rid of the old, make way for the new!).

What’s fun about this service is the element of surprise associated with it. I get quite excited when I receive my Stitch Fix box because I don’t quite know what I’ll find in there! But I do know that I will find on-trend apparel and accessories customized to me and within my specified budget. In my experience, their selections have generally been pretty spot-on. Sometimes I’ll receive an item which forces me to give it a second look even though I wouldn’t normally consider wearing it. I also love the tags that are provided with ideas on how to pair each article of clothing to achieve different looks. Talk about an affordable online personal stylist!

Recently, I had the pleasure of meeting the lovely Katrina Lake, CEO of Stitch Fix. As co-founder of this startup along with Erin Flynn, Katrina is an admirable example of female entrepreneurs. Over a delicious lunch in SoHo, a small group of Stitch Fix consumers like me met with Katrina and had a lively conservation about the business. Katrina was keen on speaking to consumers and learning about their experience with Stitch Fix and how to improve it. From my end, I enjoyed learning the concept behind Stitch Fix, how it works behind the scenes, and the challenges of expanding a startup. It was also interesting to learn about the wide customer base, from a scientist in NASA to a writer for the TV show 30 Rock! Well, they can now add me, a medical writer, to their list!